Autumn Fair 2025 was held at the National Exhibition and Fair Center. The event was more than a major trade gathering — it also celebrated Vietnamese cultural values, connecting the best of production, creativity, and integration. There, Holohuman AI technology at the Sơn La provincial booth delivered a breakthrough interactive experience, helping visitors easily access information and connect with everything related to the booth quickly and effectively.
Autumn Fair 2025 ran from October 25 to November 4 at the National Exhibition and Fair Center in Đông Anh, Hanoi. This national-scale economic and cultural event carried the message “Connecting People with Production and Business.” It was an important opportunity for provinces and cities — especially Sơn La — to spread their cultural identity and promote local agricultural consumption. With participation from 34 provinces and cities, ministries, and businesses from Vietnam and abroad, the fair was not only a major trading venue but also a cultural bridge that promoted Vietnamese products and cultural values.
The fair brought together around 3,000 booths across more than 130,000 m², divided into 5 zones, creating opportunities for businesses to connect and expand into new markets. The event aimed to stimulate domestic consumption and support economic growth of over 8% for 2025. It also showcased modern digital solutions, helping promote trade and create effective business cooperation opportunities.
The event also featured participation from high-tech businesses showcasing modern digital solutions such as augmented-reality virtual booths and integrated e-commerce platforms, helping drive cooperation and market expansion. Autumn Fair 2025 was not only a shopping occasion but also a strategic bridge for digital economic development and deeper international integration.
The Sơn La provincial booth at Autumn Fair 2025 was designed around the theme “Sơn La – The Green Mường Land,” carrying a strong Northwest cultural identity blended with modern elements that caught the eye from the very first glance. Spanning more than 200 m² and bearing the distinctive mark of the Northwest mountains, the Sơn La booth combined tradition with modernity.
Visitors took part in distinctive cultural experiences and sampled signature agricultural products such as Shan Tuyet tea, wild forest honey, coffee, and organic vegetables and fruit. More than 50 local businesses took part, showcasing a wide range of Sơn La’s signature products — from organic produce like plums and Keo mangoes to handicrafts made by the Thai and H’Mong ethnic communities. These products were a source of pride for the people of Sơn La and an opportunity to introduce the province’s unique cultural values to visitors from Vietnam and abroad. Beyond traditional products, the Sơn La booth also hosted seminars on green economic development, drawing more than 200 delegates. These activities not only created opportunities to connect with international partners but also supported the province’s sustainable development strategy.
Holohuman AI is a breakthrough product developed by Hololab, a leading Vietnamese technology company. It appeared as a virtual assistant combining Holohuman AI with a lifelike 3D hologram. The Holohuman AI experience zone at the booth made a strong impression on visitors, who could easily access information about infrastructure investment projects and eco-tourism in Mộc Châu and Mai Châu through just a short conversation with the AI.
Holohuman AI offered a range of standout features that delivered a fresh experience for visitors at the booth:
Holohuman AI helped boost interactivity at the exhibition. Visitors were no longer just passive observers — they could join conversations, try new features, and enjoy a personalized experience. The AI was continuously trained and developed on a vast knowledge base about Sơn La, its products, and everything related to the event. Visitors could access information quickly and directly through the Holohuman AI application, saving time and making it more convenient to find what they needed. Holohuman also supported vivid visuals alongside its answers, further enriching the visitor experience at the booth.
Using Holohuman AI in place of on-site staff helped save on personnel costs while improving the ability to serve visitors effectively and continuously. The Holohuman technology also helped draw visitor attention through its creative, innovative technology model, leaving a strong impression and helping to elevate brand value.
The Sơn La provincial booth at Autumn Fair 2025 achieved impressive results, especially with the involvement of Holohuman technology. AI Holohuman made it easy for visitors to access information about products, investment projects, and eco-tourism routes through Mộc Châu and Mai Châu with just a short conversation. On average, Holohuman handled more than 1,500 questions per day on topics related to the Sơn La booth, such as the history and culture of the Mường people and travel itineraries for Mộc Châu. This met the continuous demand from visitors at the Sơn La booth. As a result, visitor satisfaction reached 95%, with many praising the virtual assistant as “smart and approachable.” With a reasonable deployment cost and the ability to integrate across multiple platforms, this technology helps localities like Sơn La reach a global audience more effectively.
