Nam Long Journey 2025 – Experience “Integrated” was officially held at Thisky Hall, Sala Convention Center (10 Mai Chi Tho, An Khanh Ward, Ho Chi Minh City). This large-scale experiential event series was organized by Nam Long Group to introduce its integrated urban ecosystem. At the event, AI Holohuman appeared as a virtual assistant, delivering a distinctive interactive experience in the real estate sector. Combining artificial intelligence with a lifelike 3D model, AI Holohuman let visitors communicate directly, ask questions, and get fast answers about the urban ecosystem, projects, and event information.
Nam Long Group is one of Vietnam’s leading real estate developers. Founded in 1992 and headquartered in Ho Chi Minh City, Nam Long has spent more than 30 years growing into one of the country’s leading integrated urban developers, focused on building modern townships and delivering sustainable value to the community.
The group is known for its strategy of developing integrated townships — combining housing, amenities, green space, retail, and services within a single living ecosystem. Nam Long’s projects consistently aim to create a high-quality living environment that meets the needs of many different customer segments.
On December 5–7, 2025, Nam Long Journey 2025 took place at Thisky Hall, Sala Convention Center (10 Mai Chi Tho, An Khanh Ward, Ho Chi Minh City). This large-scale event, organized by Nam Long Group, introduced its integrated real estate ecosystem alongside its vision for sustainable urban development. Under the theme “Experience Integrated,” the event gave visitors a comprehensive experience of Nam Long’s projects, development direction, and the community values the group is building. It was also an occasion to affirm the new stature of a diversified, sustainable urban developer.
The event space was designed as a continuous experiential journey, letting visitors explore the integrated urban ecosystem through five core pillars: Live – Work – Learn – Play – Shop. The display areas were built around hands-on experiences that helped attendees better understand the connection between infrastructure, amenities, community, and living environment within Nam Long’s townships. A particular highlight of the event was the “home of the future” experience zone, where visitors could explore life in Nam Long’s large-scale townships through multi-sensory simulation technology.
Nam Long Journey 2025 created a modern space for technology and interactive experience. A number of advanced technology solutions were deployed to enhance the attendee experience, with AI Holohuman paired with Holobox — an intelligent interactive hologram projection technology — as a standout feature. Holohuman introduced an entirely new way to advise on and communicate information about Nam Long’s projects, as well as event-related information. At Nam Long Journey 2025, AI Holohuman appeared through the Holobox system — a hologram projection device that brings a lifelike 3D character to life right in the event space. AI Holohuman acted as an intelligent advisory assistant, able to interact directly with visitors.
AI Holohuman was equipped with a range of functions to support visitors throughout the event experience. Through artificial intelligence, the system could take in questions and provide information related to Nam Long, its real estate projects, and the activities held as part of the event.
Applying AI Holohuman and Holobox at Nam Long Journey 2025 delivered significant benefits for both organizers and visitors.
Beyond that, combining hologram and AI technology helped elevate the brand image, reflecting the company’s innovation and technology direction across its communications and events.
AI Holohuman’s presence at Nam Long Journey 2025 drew the attention of a large number of visitors. The combination of hologram and artificial intelligence technology not only created a standout highlight for the display area but also helped elevate the interactive experience for attendees throughout the event. Many attendees expressed genuine delight at interacting directly with an AI Hologram character capable of intelligent conversation and on-the-spot information. This was an entirely new, modern advisory experience, bringing a professional, tech-forward touch to the event. It illustrates the strong potential of AI Holohuman technology for future events, exhibitions, and communication activities.
