The 2025 Exhibition of Outstanding Northern Rural Industrial Products was held in Tuyên Quang. The fair showcased and promoted OCOP products and specialties from Tuyên Quang and other northern provinces, while also honoring the spirit of creativity and entrepreneurship and promoting stronger links between production and consumption. At this exhibition, Holohuman AI was on hand to deliver a unique technology-driven connection experience for visitors, letting them explore products and event information flexibly through a virtual assistant powered by Holohuman AI technology.
The 2025 Northern Region Rural Industrial Products Exhibition was held from October 16–22 in Tuyên Quang province. This major event drew more than 250 booths from production facilities, businesses, cooperatives, and economic organizations from Tuyên Quang and other northern provinces and cities. The fair showcased and promoted OCOP products, outstanding rural industrial goods, and regional specialties from Tuyên Quang and other northern provinces, helping to raise the value of the country’s agricultural products and specialties.
The fair was more than a trading opportunity — it also served as a trade-promotion forum honoring the creativity, craftsmanship, and entrepreneurial spirit of people across the northern provinces. It was an occasion for localities in the region to introduce and promote their signature products, strengthen the links between production, consumption, and investment, expand markets, and promote sustainable consumption. The fair also stood as a symbol of solidarity, creativity, and integration among the northern provinces and cities.
One of the standout highlights of the 2025 Tuyên Quang Agriculture Exhibition was the Tuyên Quang provincial pavilion, showcasing OCOP products rated 3 stars and above. The participation of the Tuyên Quang Center for Industrial Promotion and Trade, under the direction of the provincial Department of Industry and Trade, played a significant role in promoting the province’s signature products. The fair also encouraged agencies, organizations, and consumers to prioritize high-quality, well-designed domestic products, helping to drive economic growth, strengthen competitiveness, and support the fast, sustainable development of Tuyên Quang and the wider northern region. With its range of outstanding, high-quality products, the 2025 Tuyên Quang Agriculture Exhibition was not only a trading venue but also a major opportunity for local businesses and cooperatives to grow, expand into new markets, and strengthen international connections and cooperation.
At the booth, the AI was presented as an on-site advisor through Hololab’s Holobox device. With its ability to render a lifelike human figure and respond intelligently to questions, Holohuman AI became an effective tool for introducing products. This not only elevated the visitor experience but also created an ideal virtual communication space for discussions about products, technology, and business cooperation opportunities.
With Holohuman AI, the Tuyên Quang agriculture exhibition became a powerful space for exchange and connection among manufacturers, businesses, cooperatives, and visitors. Holohuman AI made it easy for businesses to introduce their products, policies, and event-related information in a vivid, intuitive way, drawing on its extensive trained knowledge base. Thanks to the AI technology, visitors could easily learn about each product without needing to seek out staff or printed materials — the AI provided complete information, from product features to details about the exhibition itself. This gave the booth a distinctive experience and increased visitor engagement. The AI character’s lifelike presentation could deliver detailed product information, helping visitors make decisions and connect for trade more easily.
Using Holohuman AI at the exhibition as an advisor not only helped save on staffing costs but also created an effective new way to introduce products. The AI character could run continuously, provide accurate information, and easily handle thousands of visitor questions in a single day — something staff alone could not do. Through the AI system, visitors didn’t have to wait long for assistance; questions were answered instantly, boosting satisfaction and keeping visitors at the booth longer.
Holohuman AI not only helped improve communication and product promotion but also reflected a direction toward sustainable development in agriculture and rural industry. Products on display at the exhibition, such as Shan Tuyet tea — a Tuyên Quang specialty — were introduced directly with the support of Holohuman AI. Tuyên Quang Provincial Party Secretary Hầu A Lềnh and Minister of Industry and Trade Nguyễn Hồng Diên experienced the AI-powered booth provided by Holohuman AI and praised the creative application of new technology at the pavilion. This helped directly connect traditional products with modern technology, delivering a well-rounded experience for visitors.
This combination also supported sustainable product-consumption strategies from production through to sale, helping raise the value of Tuyên Quang’s OCOP products and specialties. At the same time, introducing products through AI technology helped strengthen the competitiveness of the province’s agricultural products in the context of international integration. The Tuyên Quang rural industrial exhibition, supported by Holohuman AI, marked a new step forward in trade and economic exchange, helping connect regional businesses and reinforce the province’s position within the northern region’s economy.
